Structured Data
Definition
Structured data is machine-readable markup—often JSON-LD—that describes a page’s content using a shared vocabulary such as Schema.org.
By Vinespire Editorial Team, Editorial ·
This term is part of the full AI search glossary.
Full definition
Search engines and other systems use structured data to understand entities, products, FAQs, breadcrumbs, and more. It does not replace visible content; it annotates it.
JSON-LD in a script tag is the format Google generally recommends. Incorrect or fabricated markup (for example fake reviews) can violate guidelines. See JSON-LD and Schema.org.