Schema.org
Definition
Schema.org is a collaborative vocabulary of types and properties for describing things on the web in a machine-readable way.
By Vinespire Editorial Team, Editorial ·
This term is part of the full AI search glossary.
Full definition
Types such as Organization, Product, FAQPage, and BreadcrumbList define standard fields (name, url, offers, and so on). Publishers express those types via JSON-LD, Microdata, or RDFa.
Search engines use Schema.org extensively for rich results and understanding. Not every type unlocks a rich result for every site; validity and eligibility differ. See Structured Data.