Breadcrumb Schema
Definition
Breadcrumb schema marks the hierarchical path of a page—Home › Category › Item—so search engines can show and understand site structure.
By Vinespire Editorial Team, Editorial ·
This term is part of the full AI search glossary.
Full definition
BreadcrumbList JSON-LD lists ListItem entries with position, name, and item URL. It should match the visible breadcrumb trail and the site’s real hierarchy, not a fabricated path for keywords.
Breadcrumb rich results can replace long URLs in SERPs with a cleaner trail. Internally, consistent breadcrumbs reinforce topical hierarchy for users and crawlers.
Clear hierarchy supports entity and topic understanding when AI systems map how a page relates to a brand site. See Internal Linking, Pillar Page, and Structured Data.