JSON-LD
Definition
JSON-LD is a JSON-based format for linked data, commonly used to embed Schema.org structured data in a web page’s script tag.
By Vinespire Editorial Team, Editorial ·
This term is part of the full AI search glossary.
Full definition
JSON-LD (JavaScript Object Notation for Linked Data) lets publishers describe entities without intertwining markup into HTML elements. A typical pattern is <script type="application/ld+json">…</script> in the document head or body.
It is the preferred structured-data embedding approach for many SEO implementations because it is easier to generate, validate, and maintain than Microdata scattered across the DOM. Invalid JSON, mismatched URLs, or fabricated review markup can still fail validation or violate guidelines.
JSON-LD does not by itself guarantee rich results or AI citations; it annotates visible content machines can already read. See Structured Data and Schema.org.
Example
{"@context":"https://schema.org","@type":"Organization","name":"Example Co","url":"https://example.com"}