Product Schema
Definition
Product schema is Schema.org markup that describes a sellable item—name, offers, identifiers, availability, and optional reviews.
By Vinespire Editorial Team, Editorial ·
This term is part of the full AI search glossary.
Full definition
The Product type captures commercial attributes engines use for rich results and shopping features: name, image, description, sku or gtin, brand, and nested Offer objects with price, currency, and availability. AggregateRating and Review fields have strict eligibility rules; fake reviews are prohibited.
Product markup should mirror visible listing content and feed data. Mismatches between price in HTML and price in JSON-LD create policy and trust problems.
AI shopping and comparison answers often need structured attributes; clean Product schema and feeds improve the chance of accurate recommendations. See Shopping Graph, Structured Data, and Organization Schema.
Example
A PDP includes Product JSON-LD with Offer price and availability matching the buy box so crawlers and shopping surfaces see one consistent SKU state.