Organization Schema
Definition
Organization schema is Schema.org markup that describes a company or brand—name, URL, logo, contact points, and sameAs profile links.
By Vinespire Editorial Team, Editorial ·
This term is part of the full AI search glossary.
Full definition
The Organization type (and subtypes such as Corporation or LocalBusiness) gives search engines and other parsers a structured identity for a brand. Common properties include name, url, logo, description, address, and sameAs links to official social or encyclopedia profiles.
Accurate Organization markup supports knowledge-panel style understanding, logo eligibility in some contexts, and cleaner entity reconciliation. Fabricated reviews or misleading fields violate guidelines and can invalidate trust signals.
In GEO and entity SEO work, Organization JSON-LD is a baseline public signal that AI systems and crawlers can align with About pages and third-party mentions. See sameAs, Entity SEO, and Knowledge Graph.
Example
{"@context":"https://schema.org","@type":"Organization","name":"Example Co","url":"https://example.com","logo":"https://example.com/logo.png"}