LocalBusiness Schema
Definition
LocalBusiness schema is Schema.org markup for a physical or service-area business, including address, geo, hours, and contact details.
By Vinespire Editorial Team, Editorial ·
This term is part of the full AI search glossary.
Full definition
LocalBusiness and its subtypes (Restaurant, Dentist, Store, and many others) extend Organization with location-centric properties: streetAddress, openingHoursSpecification, telephone, priceRange, and geo coordinates. Markup should match the visible NAP and business profile data.
Correct local markup helps engines associate pages with map and local-pack inventory. It does not replace a complete Google Business Profile or equivalent listing, but it reinforces consistency.
AI local answers and voice queries depend on trustworthy hours and locations; conflicts between schema, the website footer, and directories increase error risk. See NAP Consistency, Organization Schema, and Local Pack AI.