Press Boilerplate
Definition
A press boilerplate is a short standard paragraph describing an organization for the end of releases and media kits.
By Vinespire Editorial Team, Editorial ·
Core conceptsAI search glossary
This term is part of the full AI search glossary.
Full definition
Boilerplates summarize what the company does, who it serves, and where to find more information. They should match legal naming, product scope, and headquarters facts used elsewhere on the site and in schema.
Outdated boilerplates after rebrands are a common source of entity drift in news articles that scrapers and models later reuse.
Keep one canonical boilerplate and update syndication partners when it changes. See Media Kit, Entity Consistency, and Digital PR.