Assisted Conversion
Definition
An assisted conversion is a conversion where an earlier AI or marketing touch influenced the path even if it was not the last click.
By Vinespire Editorial Team, Editorial ·
This term is part of the full AI search glossary.
Full definition
Multi-touch attribution credits channels that introduce or nurture demand before the final converting session. AI answers may assist by creating awareness, shortlisting vendors, or answering objections days before a direct visit.
Because AI chats rarely pass full journey IDs, teams use surveys (“how did you first hear about us?”), branded-search lift, CRM notes, and incrementality tests as proxies. Last-click analytics alone understate GEO impact.
Define assistance windows and eligible touch types in writing so finance and marketing compare the same numbers. See View-Through Brand, Branded Search Lift, and AI Referral Traffic.