AI Search
Definition
AI search is the use of AI systems—chatbots, AI Overviews, and answer engines—to find information, products, or brands instead of only classic link lists.
Full definition
AI search blends retrieval, ranking, and generation. Users ask natural-language questions and receive synthesized answers with optional citations. It coexists with traditional search rather than fully replacing it.
Brands measure AI search impact through adoption stats, referral logs, citation checks, and readiness hygiene. See GEO and Answer Engine.