Share of Voice (AI answers)
Definition
In AI answers, share of voice is how often your brand appears among recommendations or mentions relative to competitors for a set of prompts.
Full definition
Classic marketing SOV measures ad or media presence. AI SOV adapts the idea to generative answers: for a prompt set, what fraction of answers mention you versus peers, and in what position or sentiment.
Measurement is sample-based and non-deterministic—models vary across runs. Use consistent prompt panels and repeated trials. See Prompt and AI Visibility.