EEAT (Experience, Expertise, Authoritativeness, Trust)
Definition
EEAT is Google’s quality framework emphasizing experience, expertise, authoritativeness, and trustworthiness in content and its creators.
By Vinespire Editorial Team, Editorial ·
Core conceptsAI search glossary
This term is part of the full AI search glossary.
Full definition
EEAT is not a single ranking score exposed to site owners. It is a conceptual lens from Google’s quality rater materials: strong pages demonstrate first-hand experience where relevant, genuine expertise, recognition by others, and overall trustworthiness (accuracy, transparency, secure sites, honest purpose).
Practical expressions include clear authorship, citations to primary sources, accurate claims, good reputation signals, and avoidance of deceptive design. YMYL topics face higher scrutiny.
AI answer systems also prefer sources that appear expert and trustworthy; EEAT-aligned publishing reduces hallucination-friendly ambiguity about who said what. See Experience Signal, Topical Authority, and Citation.