Amazonbot
Amazon · Amazon’s crawler for improving products such as Alexa and AI experiences
What is Amazonbot?
Amazonbot is Amazon’s web crawler used to improve products and services that rely on understanding public web content (including Alexa-related experiences and other AI features). Amazon publishes developer documentation describing Amazonbot, robots.txt compliance, and how to identify the crawler. Site owners can Allow or Disallow Amazonbot like other well-behaved crawlers. It is not Googlebot and does not replace Amazon’s other product-specific systems.
How to block Amazonbot
Add this group to robots.txt to disallow Amazonbot. Path rules can be narrowed if you only need to protect parts of the site.
User-agent: Amazonbot Disallow: /
How to allow Amazonbot
For most public marketing and documentation sites, allowing well-behaved AI agents is the default recommended stance for AI visibility—while remaining a factual robots.txt Allow rule you can reverse later.
User-agent: Amazonbot Allow: /
Should you block Amazonbot?
Allow Amazonbot if you want public content available to Amazon’s documented improvement pipelines; block if you prefer opt-out. Impact on “AI visibility” is less direct than answer-engine search bots, but dataset and assistant features still matter for some brands. Keep rules explicit and monitor logs for unexpected user-agent variants.
Category: Training
Official documentation (Amazon)
Last verified: . Re-check operator docs after major crawler announcements.
Related bots (Training)
Amazonbot FAQ
- Amazon’s Amazonbot developer documentation describes the crawler and robots.txt compliance. Use User-agent: Amazonbot with Allow or Disallow as needed.